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Video e-learning continues to grow

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Those of you with an interest in the use of video online may be interested to see that digital marketers, Econsultancy, have published a report on ‘Best Practice for Online Video’.

The 60-page report contains practical tips and a number of case studies for companies who want to use the medium to better their business.

Independent digital specialist and author of the report, Steffan Aquarone, said: “This guide to online video is specifically aimed at brand or marketing managers, content owners and digital marketers who are using video as a strategic tool. It aims to lay out everything that’s happening in online video so you can choose the tools and techniques that will work for your project and achieve clear, measurable business objectives from online video.

“The report is full of examples from some of the top people in online video to help you anticipate what will be relevant to your organisation in the future.”

Video is fast becoming the most popular technique in online communication, overtaking the written word and still pictures. Aimed at enhancing our enjoyment and keeping us engaged, some of the benefits associated with video as part of e-learning include: immediate visual feedback, green and sustainable learning, support for different learning styles – such as audio and visual learners.

The report contains: an introduction to online video strategy, a report on why video works: strategic benefits and Online video essentials, including formats, platforms, channels, social sharing and digital rights management.

It also includes the following topics:
-) Getting an audience, including email distribution, seeding content and video search engine optimisation
-) Measurement
-) Producing content
-) Legislation
-) Future of online video
-) Glossary

Expert contributors to the report include Chris Gorell Barnes (Adjust Your Set), Will Grant (Buto), Mike Johnston (Boss Creative), Lee Kemp (Fullrange), Bismarck Lepe (Ooyala), Stuart Maister (BroadView Communications), Manley (LBi), Joe Pélissier (independent marketing consultant and producer) and Sarah Wood (Unruly Media).

Skylark Media Group, a video production company based in Bristol, not only creates online video, but also offers advice on video SEO and its strategic use online.

The Skylark Media Group blog discusses the changing world of video.

Email the online writer: Rebecca@skylarkmediagroup.co.uk

The Benefits of Video for Business Training

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How to engage your staff

We’ve all seen it before, the boredom on the faces of the candidates, ‘I’ve heard it all before’ racing through their heads, when suddenly the presentation includes a video – an amusing dramatisation, an inspirational speaker, a company promo set to uplifting music.

Suddenly the energy level picks up.

People feel more inspired and focused.

Whether you’re offering training online at the desk or face to face, video is one of the most effective methods of business communication.

Training videos are often used to welcome new staff, as part of the induction programme.  They can also be used to introduce new working practices or new technology.  A training video is the ideal way to get the information on how to use new systems across your entire workforce quickly.  It could take weeks to train the staff in individual or group sessions, especially if you operate from more than one site.  Using an online video will save you both time and money.

Training videos can be used to train staff on new policies, health and safety issues, customer service standards or simply the latest features of a new product.  You might also use it to get a message from your CEO to all staff.  Another way that some companies communicate is to allow staff with expertise in a particular area to make their own films to post on the company website.  Highly motivating and economical to make.

Every company must offer their employees training from the initial training at orientation to ongoing development. “The way you train your new employees is important in not only enabling them to do a good job, but also with their retention. Recent studies have shown that when a new hire is adequately trained in the beginning, they feel more confident in their job and therefore will stay with you longer.” Peggy Morrow, ‘Training for Success’.

The better the training that you give your staff the more confident they will be about doing their job.  They will also be more productive.  It can also reduce training time by 20%.

Skylark Media is one of the UK’s leading training video production companies.  With a background in BBC documentaries and business training for The Sunday Times, we employ some of the industries brightest talent to liven up your corporate communications.