Those of you with an interest in the use of video online may be interested to see that digital marketers, Econsultancy, have published a report on ‘Best Practice for Online Video’.
The 60-page report contains practical tips and a number of case studies for companies who want to use the medium to better their business.
Independent digital specialist and author of the report, Steffan Aquarone, said: “This guide to online video is specifically aimed at brand or marketing managers, content owners and digital marketers who are using video as a strategic tool. It aims to lay out everything that’s happening in online video so you can choose the tools and techniques that will work for your project and achieve clear, measurable business objectives from online video.
“The report is full of examples from some of the top people in online video to help you anticipate what will be relevant to your organisation in the future.”
Video is fast becoming the most popular technique in online communication, overtaking the written word and still pictures. Aimed at enhancing our enjoyment and keeping us engaged, some of the benefits associated with video as part of e-learning include: immediate visual feedback, green and sustainable learning, support for different learning styles – such as audio and visual learners.
The report contains: an introduction to online video strategy, a report on why video works: strategic benefits and Online video essentials, including formats, platforms, channels, social sharing and digital rights management.
It also includes the following topics:
-) Getting an audience, including email distribution, seeding content and video search engine optimisation
-) Producing content
-) Future of online video
Expert contributors to the report include Chris Gorell Barnes (Adjust Your Set), Will Grant (Buto), Mike Johnston (Boss Creative), Lee Kemp (Fullrange), Bismarck Lepe (Ooyala), Stuart Maister (BroadView Communications), Manley (LBi), Joe Pélissier (independent marketing consultant and producer) and Sarah Wood (Unruly Media).
Skylark Media Group, a video production company based in Bristol, not only creates online video, but also offers advice on video SEO and its strategic use online.
Email the online writer: Rebecca@skylarkmediagroup.co.uk