This month we’ve seen a 36% increase in the amount of visits made to online video sites by the UK internet population – that’s over 785 million in just a month. 70% of visits are to online video sites which pushes You Tube to become the third most popular site behind Google and Facebook. Ranking second and third are the video on demand services offered by BBC iplayer and ITV player.
A video link is 5 times as effective as a link to text or images – this is the way to go if you want to generate traffic to your site. The average internet user will make 18 visits to video sites a month. While You Tube dominates the market, the increase in traffic to video on demand and more niche sites demonstrates that content is what matters most to today’s Internet users. If you’ve got the information your customers are looking for, they’ll go to wherever they find the content they’re looking for.
James Murray, Marketing Research Analyst at Experian Hitwise said: “As people consume more video content online, brands should increasingly be looking to use video as a core part of their digital strategy. Online video is a very diverse media that can be used to build brand awareness, to bring traffic to a website, as an educational tool to demonstrate a product or service, as a customer service channel, or as a a way to attract a completely new online audience.”
Suttons Seeds is an excellent example of how a brand can use YouTube as a customer service channel. Their online video ‘how to….’ guides are an invaluable resource for their customers and also allows the company to reach a completely new audience.