We’ve all seen it before, the boredom on the faces of the candidates, ‘I’ve heard it all before’ racing through their heads, when suddenly the presentation includes a video – an amusing dramatisation, an inspirational speaker, a company promo set to uplifting music.
Suddenly the energy level picks up.
People feel more inspired and focused.
Whether you’re offering training online at the desk or face to face, video is one of the most effective methods of business communication.
Training videos are often used to welcome new staff, as part of the induction programme. They can also be used to introduce new working practices or new technology. A training video is the ideal way to get the information on how to use new systems across your entire workforce quickly. It could take weeks to train the staff in individual or group sessions, especially if you operate from more than one site. Using an online video will save you both time and money.
Training videos can be used to train staff on new policies, health and safety issues, customer service standards or simply the latest features of a new product. You might also use it to get a message from your CEO to all staff. Another way that some companies communicate is to allow staff with expertise in a particular area to make their own films to post on the company website. Highly motivating and economical to make.
Every company must offer their employees training from the initial training at orientation to ongoing development. “The way you train your new employees is important in not only enabling them to do a good job, but also with their retention. Recent studies have shown that when a new hire is adequately trained in the beginning, they feel more confident in their job and therefore will stay with you longer.” Peggy Morrow, ‘Training for Success’.
The better the training that you give your staff the more confident they will be about doing their job. They will also be more productive. It can also reduce training time by 20%.
Skylark Media is one of the UK’s leading training video production companies. With a background in BBC documentaries and business training for The Sunday Times, we employ some of the industries brightest talent to liven up your corporate communications.